Awethentic Studio Is Expanding Into Singapore
Working alongside GOOD Meat, we brought cultivated meat in the form of chicken satay to Michelin-plate hawker Keng Eng Kee in Singapore for a 3-day pop up event
Marketing Agency
ABOUT US
Combining Passion With Purpose
We specialise in working with net positive and sustainable brands through selecting and accelerating disruptive startups focused on ESG. We help to tell meaningful stories in unique and impactful ways. We take the time to understand your core values and your ‘why’—pairing your vision with the latest experiential technologies to bring your campaigns to life.
Our suite of services includes strategy, marketing, events and PR and communications—and our grasp of the digital user journey ensures that your brand maximises not just its marketing ROI but its impact on the world.
WORK
Our Latest Projects
See some of our latest experiential marketing and events; partnerships and content creation.
FOOD TECH
WhatIF Foods US Launch
We worked with WhatIf Foods, a Singapore-based company that’s changing the way convenient foods are made, to launch their BamNut products to the US market.
AWETHENTIC LABS
REGENRATIV
Awethentic lABS showcased its new immersive dining experience REGENERATIV by creative director Sean Lee-Davies, based around the future of Art and Food. Awethentic Labs specializes in creating immersive art and dining experiences, that take our guests on a journey that engages all the senses.
FOOD TECH
GOOD MEAT X HAWKER LOO’S
Working with GOOD Meat, we developed a social media activation for a strategic partnership with Hawker Loo’s, a Singaporean Hawker in Tiong Bahru. Singaporean KOLs, media and other notable influencers with strong food, sustainability or lifestyle brand were engaged and invited to attend.
SUSTAINABILITY
HSBC BORNEO
We created a feature video for HSBC showcasing their ‘Next Generation Sustainability Leadership’ program, where leaders explored rainforests in Sabah, north of Borneo, to experience the beauty of nature and cultivate a deeper understanding of our planet.
FOOD TECH
GOOD MEAT Ground Breaking
In June 2022, GOOD Meat broke ground in Singapore opening up its first cultivated meat factory in Asia. The Groundbreaking Event for the future GOOD Meat production centre – the largest Cultivated Meat facility in Asia.
TECHNOLOGY
LA MER WORLD OCEANS DAY
Working with high-end suitcase brand Tumi, Awethentic Studio created Tumi Asia’s app as well as developed a ground-breaking 3D avatar of Hollywood star Chris Pratt on the TUMI Club App that enabled guests to engage with him during TUMI’s Loft event. This garnered Awethentic Studio an award for “Most Innovative Use Of Technology” at the Marketing Interactive PR Awards.
FOOD TECH
GOOD MEAT IMMERSIVE DINING
For the launch of GOOD Meat, the world’s first cultivated chicken, Awethentic Studio designed and produced an immersive dining experience at Singapore’s 1880 and JW Marriott South beach. Guests were treated to a multi-sensory journey from the prehistoric age to the future of food.
CELEBRITY AVATAR
TUMI X CHRIS PRATT
Working with high-end suitcase brand Tumi, Awethentic Studio created Tumi Asia’s app as well as developed a ground-breaking 3D avatar of Hollywood star Chris Pratt on the TUMI Club App that enabled guests to engage with him during TUMI’s Loft event. This garnered Awethentic Studio an award for “Most Innovative Use Of Technology” at the Marketing Interactive PR Awards.
SUSTAINABILITY
BREITLING X KILIMANJARO
Awethentic Studio partnered with non-profit Project C Change to produce a short film with Breitling and raise funds for biodiversity conservation. The video featured a diverse team of celebrities, impact investors, artists, and more, and followed their journey up Africa’s tallest peak, Mt. Kilimanjaro.
FOOD TECH
BREAKING GROUND ON JUST EGG
Eat Just, Inc. officially broke ground on a new production facility in Singapore, anticipated to be the largest of its kind to produce Just Egg and GOOD Meat. Awethentic Studio managed the event which included a visit from Minister of State for Trade and Industry, Low Yen Ling as the guest of honour.
Clients
Our Services
Our background in marketing for luxury brands coupled with specialised AR and VR capabilities has allowed us to provide a full suite of services to our clients.
Driven by a deep passion for purposeful and impactful marketing, we have years of experience working with ESGs around the globe. See the full suite of services we can provide you below.
Branding & Content Creation
Over the last decade we’ve worked with some of the biggest brands in the world, helping to tell their impactful and unique stories to a global audience. Our agency is able to help you from start to finish—beginning with ideation and research, and leading to content creation, production and branded events.
PR & Communications
Our experienced team is able to provide you with a full suite of PR and communication services including media pitching, press office management, event management and content generation—inclusive of videography, photography and written content. Working with us ensures your story has maximum impact with quality that resonates.
Experiential Events & Marketing
With a background in event production, our team has over a decade of experience in creating boutique to large-scale events for some of the biggest brands in the world. We will provide you with a full suite of services, producing your events from beginning to end. This is inclusive of everything from event ideation, production, KOL and influencer marketing, entertainment, merchandise, pre- and post-event social media analytics.
Influencer & Social Media Management
Our global network allows us to connect your brand with renowned KOLs and influencers worldwide, assisting you with growth acceleration and expansion through influencer marketing. We will assist you in social media management through curating your social media content, providing strategic marketing content, and managing KOL and influencer posts.
Strategic Partnerships & Distribution
Over the last decade, our agency has garnered a strong global network of highly-vetted partners, distributors, influencers and media connections. Working with our team ensures we are able to connect you to our network, enhancing your brand exposure and improving your strategic positioning. We are perfectly positioned to lead a global outreach with our contacts in various sectors, with a particular focus on hospitality, retail, and food and beverage.
RECOGNITION
Awards & Honours
This year, the Awethentic team took home ‘Best Campaign: F&B’ at the Marketing Interactive PR Awards Southeast Asia with our client Eat Just. The awarded campaign was for GOOD Meat’s Immersive Dining Experience in Singapore, a world-first event where Singaporeans were able to taste cultivated chicken for the first time.
Previously, Awethentic Studio won numerous PR awards including Best Use Of Technology, as well as Campaign of the Year in 2019 at the Marketing Interactive Southeast Asia Awards.
For Marketing Magazine’s Marketing Excellence Awards, Awethentic Studio was honoured with Excellence In Lifestyle & Entertainment Marketing, as well as Best Promotional Campaign in 2019
- Best PR Campaign: F&B
- Campaign Of The Year
- Best Use Of Technology
- Best PR Campaign
- Best PR Event
- Excellence In Lifestyle & Entertainment Marketing
- Excellence In Public Relations
- Best Promotional Campaign
Our Experiential Technology Showcase
Latest News
Learn more about the latest news and projects from Awethentic Studio
Renowned Chef Francis Mallmann Attends Good Meat Launch
Working alongside GOOD Meat, we brought cultivated meat in the form of chicken satay to Michelin-plate hawker Keng Eng Kee in Singapore for a 3-day pop up event
PR Awards 2022
This May, Awethentic Studio officially won the SEA Best PR Campaign for Food and Beverage, placing gold and beating out popular brands EggSlut and Aussie Beef.
Our Client, Eat Just, Opens Largest Plant-Protein Factory In Singapore
Our client, Eat Just, has made global waves after announcing the opening of the largest plant-protein factory in Singapore this month. The company has consistently been at the forefront of the plant-based movement, best known for creating plant-based alternatives to popular egg products.