AWETHENTIC APP is a visual discovery tool that combines the power of Augmented Reality and Virtual Reality to bring you awesome 360° digital experiences and video.


Together with our AR / VR production house, AWETHENTIC STUDIO, we collaborate with premier brands to bring to life and distribute immersive stories using AWETHENTIC APP’s AR image recognition.


Augmented Reality allows you to explore and interact with the physical world in exciting new ways, allowing you to unlock premium experiences, rewards and gifts at our partnered events.


Featuring original content created by AWETHENTIC STUDIO, AWETHENTIC APP’s VR technology puts you at the centre of the world’s most unique travel and lifestyle experiences in 360°; whether diving 30ft under the ocean with manta rays, going on a luxury safari in Africa or joining a Daybreaker festival yoga session in Hong Kong.


AWETHENTIC APP also brings together immersive content in a variety of genres from the world’s finest VR and video creators, so stay tuned for regular updates and releases.





TUMI Club App lets you to unlock premium digital experiences, which is not only your visual discovery tool that puts the power of Augmented Reality (AR) on your smartphone to bring you unique digital experiences and video, it also gives you privileged customer experience.