fbpx

Augmented Reality case studies

Augmented Reality is a “magic window” that unlocks A new world OF immersive digital experiences ON YOUR SMARTPHONE. ITs advantage over VR is its scalability as up to 1 billion users can currently use ar on their smartphones.
Whether it’s App-based, Web-based or Social Media Filters on IG or Facebook we have an augmented solution that fits your MARKETING needs. Check out some of our case studies below.

APP-BASED vs WEB – BASED AR

APP-BASED AR INVOLVES DOWNLOADING AN APP FOR THE EXPERIENCE. OVERALL THE APP-BASED AR PROVIDES A MORE OPTIMISED EXPERIENCE which can be triggered from images and locations WITH MORE POWERFUL INTEGRATIONS WITH OTHER BACKEND FUNCTIONS LIKE CRM PLATFORMS.
WEB-BASED AR is lower quality but is BECOMING EVER-MORE POPULAR AS IT ONLY REQUIRES THE USER TO SCAN A QR CODE OR SPECIAL MARKER – SO NO HEAVY APP DOWNLOAD REQUIRED!
URRENTLY, WEB AR ACTIVATIONS ARE SIGNIFICANTLY LESS POWERFUL THAN APP-BASED ACTIVATIONS, BUT WITH THE ADVENT OF 5G, WEB-BASED AR WILL ONLY GROW IN popularity.
TRY OUT OUR AWETHENTIC APP WHICH ALLOWS our partner brands TO WHITE LABEL FOR THEIR POP UP / EVENTS TO SHORTEN THE DEVELOPMENT TIME FROM 3 months to a few weeks!

AR FOR FASHION & retail

FASHION & RETAIL BRANDS HAVE BEEN THE FASTEST ADOPTORS OF AUGMENTED REALITY FOR both off-line And online marketing campaigns. FROM AR TREASURE HUNTS TO virtual catwalks and CELEBRITY INTERACTIONS, we can create a cutting-edge campaign to suit your needs!

At the TUMI Loft event in Pacific Place, guests were able to engage with Chris Pratt’s 3D avatar using the Augmented Reality engine on the new TUMI Club App developed by Awethentic Studio.

We partnered with Cerruti 1881 to celebrate their 50th Anniversary with a travelling AR exhibition across Asia. The Cerruti exhibit was AR activated across posters & souvenirs that triggered 3D videos, Avatars and behind the scene shots from the latest Cerruti Men’s collection.

Awethentic Studio created an Augmented Reality “Treasure Hunt” using the latest augmented reality technology to bring the Michael Kors Bancroft bags to life in a new way.

AR FOR ARTS & EDUCATION

Augmented Reality is a great educational tool across all industries. Using AR allows extra creativity, interactivity and engagement to any subject, helping people learn about different topics in a more visual and compelling way. AR is becoming extremely popular especially for Arts & Education, providing brands with endless possibilities to engage their audience!

AR FOR PUBLISHING

ar is the perfect tool for adding a digital element or overlay to print publications. whether it’s transforming a cover into a cover shoot or creating 3d ads that pop out of the page, ar is the perfect digital tool for publishing books and magazines.

Go behind the scenes with Sabrina Fung at Hong Kong Tatler’s September cover shoot and unlock the exclusive content by downloading the app and pointing your smartphone at the front cover of the magazine.

Precious Magazine interviews our founder Sean Lee-Davies on his tech entrepreneurial growth with secret content content unlocked with our Awethentic App.

AR SOUVENIRS

AR is a great for enhancing merchandising, packaging and marketing materials. why not activate those surfaces with an exciting 3d marketing campaign?

AR Souvenirs are a dynamic way to activate invitations, physical souvenirs and brand merchandise using either videos or 3D animations. 

Awethentic Studio created a Web-based AR activation for Sinoland’s Christmas cards! Users could scan the card which opens a web-browser to trigger the Augmented Reality activation to view their unique Christmas greeting!

AR filters

Allow users to augment their environment with fun 3D objects and to capture them in their photos and videos.
Whether it be an Instagram, Facebook or Snapchat filter, we can a fun face filter for your users and generate amazing word of mouth and social sharing.