In a groundbreaking turn of events, the United States Department of Agriculture (USDA) has made a historic decision to officially permit the sale of lab-grown meat within the country. This decision marks a significant milestone for the emerging field of cultivated meat and highlights a progressive approach towards alternative food sources. With the USDA’s full regulatory approval, companies like our client GOOD Meat can now produce, sell, and market their cultivated chicken products in the United States.
The approval of lab-grown meat by the USDA establishes the United States as the second country in the world, following Singapore, to embrace and regulate the sale of this innovative food product. This achievement is not only a triumph for companies involved in cultivated meat production but also for animals and the environment. The introduction of lab-grown meat provides a promising solution to the ethical concerns associated with traditional animal agriculture, such as animal welfare issues and environmental degradation.
We are very proud to have aided GOOD Meat in its Singapore launch, where it now has the largest cultivated meat facility in Asia. We worked with the company to roll out its products to the public via activations across the city including a partnership with renowned Hawker Loo’s as well as a 5-day immersive dining experience.
The positive response from consumers and the remarkable growth of GOOD Meat’s facility in Singapore served as a testament to the increasing demand for sustainable and ethical food options. Our successful partnership with GOOD Meat in Singapore has provided valuable insights and learnings that will undoubtedly contribute to the future success of cultivated meat in the United States.
As the cultivation and acceptance of lab-grown meat continue to expand, it is expected that more countries around the world will follow in the footsteps of Singapore and the United States, opening up new opportunities for innovation, sustainability, and progress in the global food system.