Best Of 2021

From helping GOOD Meat announce the world’s first cultivated chicken at private members’ club 1880 in Singapore to creating a 360-degree home delivery experience with foodpanda in response to the ongoing Covid 19 restrictions, Awethentic Studio has been a supporter and pioneer of food tech, interactive technology, and immersive content to help brands bring their stories to life.

Here are some of our favorite moments from 2021.

World’s First Cultivated Chicken Tasting At 1880

We came into the new year hosting media tasting sessions at private members’ club 1880 in Singapore, gaining global press coverage for being the first establishment in the world to sell cultivated chicken.

360° With foodpanda

GOOD Meat partnered with foodpanda to carry out the world’s first delivery of cultivated chicken. Each customer received a branded headset to watch a 360° film and experience immersive dining in their homes.

Immersive Fine Dining

Following the historic consumer launch, Awethentic Studio organised another series of dinners, this time a fine dining experience at JW Marriott South Beach in Singapore for guests of different industries, including chefs, sustainability experts, and animal welfare advocates. The captivating visuals, storytelling behind each dish, and fully immersive experience had an overwhelmingly positive response, with some guests remarking that it was “the most amazing dining experience they have ever had”.

GOOD Meat’s New Product Launch: Cultivated Chicken Breast

To close out 2021, we helped to launch GOOD Meat’s latest creation, cultivated chicken breast, with a branded content shoot in Singapore and global media coverage. We also hosted a tasting session for the young students of Camp Asia’s Super Chef masterclass—the first children in the world to taste this revolutionary product.