GOOD Meat received the world’s first regulatory approval to sell their cultivated meat product in Singapore on 2nd December 2020. Awethentic Studio was tasked with introducing the brand to the local and regional market, developing a narrative that addressed key issues and concerns on consumer safety, and overcoming any distrust or skepticism around cultivated meat.
Awethentic Studio proposed and executed an Asia-first distribution strategy to emphasize GOOD Meat’s commitment to growing its presence in Asia and ensure local relevance.
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