Our client, Eat Just, has made global waves after announcing the opening of the largest plant-protein factory in Singapore this month. The company has consistently been at the forefront of the plant-based movement, best known for creating plant-based alternatives to popular egg products. 

Singapore has also established itself as a leader in attracting and accelerating plant-based companies, CEO Josh Tetrick told The Straits Times. The country paved the way by giving regulatory approval for two cultivated chicken products by GOOD Meat. “Whether because of food security, climate change, or personal health, innovative approaches to making animal protein to feed our families are necessary in the decades ahead,” Tetrick says.

In attendance as the guest of honour was Singapore’s Minister of State for Trade and Industry, Low Yen Ling. Awethentic Studio managed the event with guests and press.

Our campaign documented the immersive experience, where guests first walked through a thought-provoking exhibition on food science, before beginning a multi-course culinary journey through the evolution of the cultivated chicken and our food system.

A momentous win for sustainable brands and food science, we’d like to thank our PR Partners at Upcycle Communications for spearheading this with us in Singapore. Looking forward to more milestones ahead and changing the food system!