Events
Portfolio
Project Details
Client
- Category: Events
- Tags: Product
Description
WhatIF Foods US Launch Campaign
Our role: Event Producer and PR communications
We worked with WhatIf Foods, a Singapore-based company that’s changing the way convenient foods are made, to launch their BamNut products to the US market. On Earth Day we created a Sidewalk Sampling event on Bedford Ave, where brand ambassadors engaged with the public to sample BamNut products. We also hosted a block party featuring DJs and an open-air eco market in Brooklyn at the House of Yes Earth Love Fest.
Client
- Category: Events
- Tags: Launch Ceremony
Description
REGENRATIV
Our role: Event Producer
Awethentic showcased its new immersive dining experience REGENERATIV by creative director Sean Lee-Davies, based around the future of Art and Food.
The customised menu was curated by Myumami by Tammie, Eiyoka, Famacy and the Soho House head chef. Over the course of the meal, guests discussed the future of food technology and regenerative technologies.
Client
- Category: Events
- Tags: Launch Ceremony
Description
Ground Breaking Event
Our role: Event Producer and PR communications
The Groundbreaking Event for the future GOOD Meat production centre – the largest Cultivated Meat facility in Asia.
Special guests of the event included Singapore’s Minister for Sustainability and the Environment, Grace Fu, as well as the owners of Hawkers Loo’s Hainanese Curry Rice and Keng Eng Kee, with an introduction from GOOD Meat’s CEO, Josh Tetrick.
Client
- Category: Events
- Tags: Launch Ceremony
Description
Breaking Ground on JUST Egg
Our role: Event Producer and PR communications
Eat Just, Inc. officially broke ground on a new production facility in Singapore, anticipated to be the largest of its kind to produce Just Egg and GOOD Meat. Awethentic Studio managed the event which included a visit from Minister of State for Trade and Industry, Low Yen Ling as the guest of honour.
Client
- Category: Events
- Tags: Hawker
Description
Good Meat X Hawker Loo’s
Our role: Event Producer and PR communications
Working with GOOD Meat, we developed a social media activation for a strategic partnership with Hawker Loo’s, a Singaporean Hawker in Tiong Bahru. Singaporean KOLs, media and other notable influencers with strong food, sustainability or lifestyle brand were engaged and invited to attend.
Client
- Category: Events
- Tags: Immersive Dining
Description
Good Meat Launch in Singapore’s 1880
Our role: Event Producer and PR communications
Proudly organized the launch event for Good meat, the world’s first cultured chicken.
We partnered with EAT Just, a sustainable food technology company based in San Francisco to produce a five day Immersive Dining experience in Singapore’s 1880. We took eminent guests on a sensory journey through time with meals designed to take them from the pre-historical age to the future.
Client
- Category: AR FOR ARTS & EDUCATION
- Tags: Augmented Reality, Avatar Scanner,
Description
Christie’s Spring Auction 2019
Our role: AR Experience Producing
We created both Web AR and Native AR experiences for Christie’s Hong Kong Spring Auctions 2019.
Guests can watch art specialists come to life to speak about 12 key pieces. This is triggered using QR codes on flyers, which guests can scan in order to see the specialist’s avatar appear on their devices.
Client
- Category: Events
- Tags: Video Production
Description
‘Love Is Wild’ Exhibition With Project C:Change
Our role: Exhibition Producer
Art, Celebrity and Conservation come together in this major Fine Art photography exhibition by Sean Lee-Davies.
LOVE IS WILD aims to raise funds for our key charity partners through the sale and auction of Fine Art prints. Both the exhibition and book feature celebrities Jennifer Tse, Gaile Lok, Mia Kang, Jocelyn and Anthony Sandstrom up close with some of the world’s most magnificent creatures. Launched in in Hong Kong, the exhbition is set to travel throughout Asia.
This exhibition was organised by Project C:CHANGE, hosted at Liang Yi Museum and Galerie Huit, and sponsored by Entourage | Concierge and Sony.
Client
- Category: VR for EDUCARION
- Tags: Interactive VR EXHIBITION
Description
‘La Mer Blue Heart Ocean Protection Exhibition’
Our role: AR and VR Experience Producer
To celebrate ‘World Ocean’s Day’, La Mer engaged us to create an interactive exhibition combining AR and VR elements to engage and educate viewers about Ocean Conservation
The resulting ‘La Mer Blue Heart Ocean Protection Exhibition’ was displayed in IFC Atrium for five days in July 2019.
Client
- Category: Events
- Tags: Video Production
Description
Longines Masters 2018
Our role: Exhibition Producer
Longines Masters is Asia’s Premier Equestrian Event.
During the 2018 Longine’s Masters, we organized two groundbreaking exhibitions.
This includes one of New York City’s longest running photography exhibitions ‘The Wild Horses of Sable Island’ by Roberto Dutesco. We also the world’s first photography, augmented and virtual reality exhibition ‘Love is Wild’, by our founder and photograher Sean Lee-Davies.
Client
- Category: Events
- Tags: 3D Avatar
Description
TUMI Loft Event
Our role: AR Experience and Avatar Producer
We developed a 3D avatar of Chris Pratt on the TUMI Club App to enable guests to engage with him during TUMI’s Loft event.
Client
- Category: Events
- Tags: 3D Avatar, Souvenirs
Description
Cerruti 1881 50th Anniversary Travelling Exhibition
Our role: AR Experience and Avatar Producer
To celebrate Cerruti’s 50th anniversary, we created an AR Exhibition which the brand brought across Asia. The exhibit featured AR activated posters and souvenirs which triggered 3D behind-the-scenes videos of the from the latest’s Mens Collection Shoot.
Client
- Category: Events
- Tags: 3D Avatar, Souvenirs
Description
TUMI’s Fall 2018 Collection ‘Scandinavia’
Our role: AR Experience and Avatar Producer
Awethentic Studio came on board to help launch TUMI’s Fall 2018 Collection titled “Scandinavia,” at the “Scandinavian Lodge” which not only showcased the latest fall fashion but also the latest in technology.
The technology available at the TUMI Lodge includes the development of the TUMI CLUB App to activate the Augmented Reality trail and Avatar experience. We created six Augmented Reality trigger images that were placed around the venue that when triggered via the TUMI CLUB app, unlocked original video content filmed by our team.
Client
- Category: Events
- Tags: 3D Avatar, Souvenirs
Description
Elephant Society x Project C:CHANGE: Out of Africa Ball and Charity Auction
Our role: Event Producer and LOVE IS WILD WILD Photography Donor
In association with the Elephant Society, Project C:CHANGE, we launched ‘Out of Africa’, a high-profile event at The Shangri La which was attended by Hong Kong’s renowned businessmen and socialites.
The gala dinner raises funds for wildlife charities and features talks by leading conservationists as well as African cultural performances.
Client
- Category: Events
- Tags: City of Dreams
Description
City of Dreams VIP Night in Macau
Our role: Event Producer and Digital Content Producer
We produced an inaugural VIP night for Macau’s famed City of Dreams. We presented the guests with an immersive experience, from an interactive meal to an interactive event space.
