In celebration of World Oceans Day on June 8th, Awethentic Studio was tasked by La Mer to create an immersive underwater experience at the “La Mer Blue Heart Ocean Protection Exhibition” at the Atrium of IFC mall from 19-23 June. The exhibition integrates different types of digital technology with interactive elements to engage and educate visitors about Ocean Awareness.
Using the Awethentic App, visitors can try the La Mer AR experience to trigger the images at the Ocean Exhibition to reveal exciting 3D Manta rays, Sea turtles, Whales and much more! Once visitors trigger all 10 images, they can participate in the quiz to win a prize!
DIVE LIKE A PRO: Explore an array of underwater experiences including a diving adventure that brings you face-to-face with largest mammal on the planet. See what our beloved ocean has to offer as if you were a professional diver!
The interactive Pledge Wall offers guests the opportunity to make a pledge to help save the Ocean. Visitors can select their pledge and customize their certificate. Once the pledge is “sent”, visitors can see their pledge on the digital wall for a photo opportunity before it drops into the La Mer Blue Heart – each droplet brings us closer to saving the blue ocean.
Discover La Mer’s Blue Heart Initiative, download the Awethentic App to unlock the AR Experience at the La Mer Blue Heart Ocean Exhibition!