This May, Awethentic Studio officially won the SEA Best PR Campaign for Food and Beverage, placing gold and beating out popular brands EggSlut and Aussie Beef. We were recognised alongside our client, GOOD Meat, for our immersive dining campaign where we introduced cultivated chicken to a total of 200 carefully selected guests in Singapore. 

Our campaign documented the immersive experience, where guests first walked through a thought-provoking exhibition on food science, before beginning a multi-course culinary journey through the evolution of the cultivated chicken and our food system.

A momentous win for sustainable brands and food science, we’d like to thank our PR Partners at Upcycle Communications for spearheading this with us in Singapore. Looking forward to more milestones ahead and changing the food system!